April 12, 2007

Like honey to the bee, internet users will be drawn to new communities of common interest together with advertising colonies.

Enabling more dynamic real time web content is one of the drivers behind Technorati’s acquisition of the customised news and entertainment web site Personal Bee. The tools to fuel the growth of the real time web, created by user generated content in the form of blogs, videos, photos and podcasts, are predicted to result in greater ‘internet advertising conversation’.

The technorati search engine for blogs keeps track of millions of weblogs and tagged objects in real time. Technorati’s integration with Personal Bee, will better position their clients to promote their brands through new forms of interactive advertising.

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