Volkswagen sales up in China
July 8, 2007
German Volkswagen Group are optimistic in their forecast that they will sell 800,000 cars in China, spurred on by the Olympic Program for Beijing 2008. This makes it the top seller in the Chinese market.
Their chinese strategy involves a combination of introducing new models to the market by 2009, improving sales and service networks and also cutting costs by 40%.
Through it’s JV with First Automotive Works Corp in Changchun its alreading producing Jettas, Audis and Golfs and aims to introduce new models such as the VW Mangotan aka the Passat to capture the more sophisticated end of the market.